Actis UK has launched its own YouTube channel containing helpful videos showing how to install its insulation products in a variety of scenarios.
ACTIS UK marketing manager Stephane Renot explained: “The launch follows the success of the company’s French YouTube counterpart which has so far received more than half a million views from installers on the continent. One particularly popular video stars well known French journalists and TV presenters “Fred et Jamy” who explain the physics which make the Actis products so financially and environmentally beneficial.”
Merchants are already saying the existence of the English step-by-step guides is making a big difference to sales – with installers opting for the products once they see how quick, clean and easy they are to use.
Actis UK area sales manager for the South East and London, Rowan Meyer, said: “I use the video during training sessions. Some merchants have expressed interest in using them at point of sale to promote the benefits of the products to their customers. Our goal is to make sure merchants and installers know of the existence of the videos so that when the guys have a break at the office or are installing the product and have questions they think “Ah, ACTIS videos exist, let’s check them out.”
North West area sales manager Matt Rhodes added that the videos were proving a very effective sales tool: “I often use the Hybris video as an example of how easy it is to install. The feedback I get is that it’s useful.”
Stephane continued: “Builders installing ACTIS will find seven separate “how to” guides – showing how to insulate an entire house from start to finish using our new Hybrid range internally and externally, how to install products in new builds and in refurb situations and how to insulate a roof and a solid wall using multifoil Triso Super 10+.
The easy to follow videos show the process from cutting the fabric to the finished article, giving valuable hints on how to ensure the products are correctly used to avoid thermal bridging and achieve the best possible U-value.
The YouTube channel also contains an in-depth case study and a video explaining the ethos behind the creation of Actis insulation and detailing its extensive research and development processes. It also provides information on the latest dual performance Hybrid range with information on how products are suited to particular situations.
“These essential videos will help customers discover our company and our products and learn how to install them. We will continue to develop this channel with more advice and further case studies, so keep checking in,” added Stephane.